Archive Monthly Archives: October 2011

How-To Twitter for Business

Twitter can be a bit like the game of chess – easy to learn the rules, difficult to  master.  If you have wondered whether Twitter would benefit your business, have a look at this small book. This little book, Twitter Business Guide: Communication and Marketing was written by Jean-Christophe Barré and Dr. Andreas Schroeter. If you […]

A Non Profit Social Marketing Case Study

The California State Parks Foundation (CSPF) statewide independent nonprofit organization dedicated to protecting, enhancing and advocating for California’s magnificent state parks. [sws_frames_custom imageurl=”” imagealign=”sws_right” imagesize=”” imagemaxheight=”” borderwidth=”2″ borderstyle=”double” bordercolor=”” borderpadding=”2″ imgbackgroundcolor=”ffffff” borderradius=”3″ shadow=”1″ shadowcolor=”333333″] [/sws_frames_custom] Social Media Challenge State budget cuts would greatly affect the parks so CSPF had to look to alternative methods to fund […]