A Social Marketing Case Study

Published author, speaker and celebrity, Laura Katleman-Prue.

A New York Publisher had just published Ms. Katleman-Prue’s new book, Skinny Thinking.

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The Challenge

The book was not selling and the five figure marketing expenditure was not producing the targeted results.

Targeted Results were:

  1. Brand Exposure
  2. Sell More Books
  3. Build a community and relationship with prospects and customers.
Read the rest of the story…..