A Social Marketing Case Study

Published author, speaker and celebrity, Laura Katleman-Prue.

A New York Publisher had just published Ms. Katleman-Prue’s new book, Skinny Thinking.

[sws_frames imageurl=”http://www.alocalbuzz.com/wp-content/uploads/2011/10/skinny-thinking-facebook-marketing.gif” imageframe=”sws_style1″ borderradius=”4″ imagealign=”sws_right” imagesize=”” imagemaxheight=””] [/sws_frames]

The Challenge

The book was not selling and the five figure marketing expenditure was not producing the targeted results.

Targeted Results were:

  1. Brand Exposure
  2. Sell More Books
  3. Build a community and relationship with prospects and customers.
Read the rest of the story…..

Leave a Comment: