A Social Marketing Case Study
Published author, speaker and celebrity, Laura Katleman-Prue.
A New York Publisher had just published Ms. Katleman-Prue’s new book, Skinny Thinking.[sws_frames imageurl=”http://www.alocalbuzz.com/wp-content/uploads/2011/10/skinny-thinking-facebook-marketing.gif” imageframe=”sws_style1″ borderradius=”4″ imagealign=”sws_right” imagesize=”” imagemaxheight=””] [/sws_frames]
The book was not selling and the five figure marketing expenditure was not producing the targeted results.
Targeted Results were:
- Brand Exposure
- Sell More Books
- Build a community and relationship with prospects and customers.