Ice Bucket Marketing
Even if you have not dumped a bucket of ice on your head for charity, you surely know what the Ice Bucket Challenge is. Every marketer and charity in town wishes they could come up with a slam dunk hit like the ALS Association. So.. let’s take a few minutes and reverse engineer how it worked.
How many of these “rules” can you follow in your next campaign? I think #5 is probably the one you want to nail down first.