Ice Bucket Marketing

Marketing with an Ice BucketEven if you have not dumped a bucket of ice on your head for charity, you surely know what the Ice Bucket Challenge is.  Every marketer and charity in town wishes they could come up with a slam dunk hit like the ALS Association.  So.. let’s take a few minutes and reverse engineer how it worked.

How many of these “rules” can you follow in your next campaign?  I think #5 is probably the one you want to nail down first.

8 Game Changing Marketing Lessons from the ALS Ice Bucket Challenge