Category Archives for Reach

Ice Bucket Marketing

Even if you have not dumped a bucket of ice on your head for charity, you surely know what the Ice Bucket Challenge is.  Every marketer and charity in town wishes they could come up with a slam dunk hit like the ALS Association.  So.. let’s take a few minutes and reverse engineer how it […]

No More IPads, please

WIN FREE IPAD! I’m sure you have seen contests where the prize is a free IPad yet the business running the contest has no connection to IPads, or Apple or even any connection to what you can do with IPads. When I logged into Spotify today I saw a great promotion from Wendy’s that appealed […]

SEO Link Building Isn’t Dead

In the beginning, link building was all we needed to rank your website.  We didn’t even need content on the page. 🙂  And it didn’t matter where the links came from.  Many “black hat” SEO practitioners built junk sites and created links based on those junk sites. Which did not help searchers find what they […]

How to Get Website Traffic with SlideShare

What is SlideShare? SlideShare is a platform for sharing what you know and love through presentations, infographics, documents and more. You upload your “presentation” to the SlideShare website and share it with the world. Think of it as the YouTube of the written word. (And you can put YouTube videos in your SlideShare presentations.) LinkedIn […]

Does this mobile website make me look fat?

Consumer Survey: If Your Website Looks Bad on My Phone, You don’t have a chance at my business The economic recovery is a sluggish one. Folks are still worried about losing their jobs. An incredible number of homeowners owe more on their mortgage than their homes are worth. Credit-card debt continues to weigh down U.S. […]

Your smartphone as wingman – Cool or Creepy?

CNN recently posted an article about how smartphone users are using location based apps for “dating”.    Say you are hanging out at your favourite Chinese restaurant waiting to pick up your Kung Pao chicken. Fire up Blendr and realise that the guy milling around at the front door is single and also on Blendr. Excellent!  […]